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Lifestyle
My Sunday Ski
Dynamic event coverage capturing the excitement of fashion activations.
01
The Challenge
The activation needed content that captured its energy in real time and extended the moment far beyond the people who were physically there.
02
The Objective
Produce dynamic event coverage that captures the excitement of the activation and performs across social channels.
03
The Strategy
We shot in an agile, run-and-gun style to capture the highlights as they happened, then cut a punchy edit optimised for fast-scrolling feeds.
04
The Production
05
The Outcome
A one-day activation was extended into content with a far longer life, reaching an audience many times larger than the people who were physically in the room.