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Cricket Scotland | The Road to ICC Full Member Status
An inspiring journey documenting Cricket Scotland's pursuit of ICC full member status.
01
The Challenge
Cricket Scotland needed to communicate the significance of its pursuit of ICC full member status to fans, stakeholders and the wider cricketing world.
02
The Objective
Document the inspiring journey towards ICC full member status and build support behind the ambition.
03
The Strategy
We framed the story as a journey with real stakes, combining match footage, interviews and behind-the-scenes access to give the pursuit narrative weight and momentum.
04
The Production
05
The Outcome
Cricket Scotland could articulate what full member status actually means to fans, stakeholders and the wider cricketing world, building visible support behind the ambition.