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Ethics Events | Feelgood Games
Celebration of community and competition at the Feelgood Games.
01
The Challenge
The Feelgood Games needed content that captured both the competitive edge and the inclusive community spirit at the heart of the event.
02
The Objective
Produce a film that celebrates community and competition and grows awareness of the event.
03
The Strategy
We balanced high-energy competition footage with genuine moments of connection between participants, capturing the atmosphere that makes the event unique.
04
The Production
05
The Outcome
The Games have an asset that communicates something rare — a competitive event that is genuinely welcoming — which is the strongest recruitment tool for attracting new participants next time round.