The FA | Play on the Pitch
An unforgettable experience bringing fans onto the hallowed turf of Wembley Stadium, celebrating the inclusive spirit of the England Football Family.
The Challenge
The FA needed to capture a once-in-a-lifetime fan experience at Wembley and communicate the inclusive spirit of the England Football Family.
The Objective
Document an unforgettable experience bringing fans onto the turf of Wembley Stadium and celebrate inclusivity within the game.
The Strategy
We captured the emotion of fans stepping onto the Wembley pitch, using the scale of the stadium and genuine reactions to convey both the magnitude of the moment and its inclusive message.
The Production
The Outcome
A once-in-a-lifetime experience for a small group became a story that reached the whole England Football Family, proving the inclusivity message through real reactions rather than stating it.