Motherwell FC Community Trust
Showcasing the vital work of Motherwell FC Community Trust and its impact on the local community through football and grassroots engagement.
The Challenge
The Trust needed to evidence its social impact in a way that resonated with funders and the community, beyond statistics on a page.
The Objective
Showcase the vital work of the Trust and its impact on the local community through football and grassroots engagement.
The Strategy
We led with the people the Trust supports, using real stories from the community to give the organisation an emotive, credible voice. That produced two things: 'Our Story', a long form film, and a pair of short ads cut for social.
The Production
Long Form — 'Our Story'
LinkedIn · Website · Funding applicationsAds
SocialThe Outcome
The campaign gave the Trust hard evidence of its social impact for funding applications — turning statistics on a page into demonstrable proof, with the people and the work visible to funders. Alongside that, it left them with a content library that works across every channel they need to reach.