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Branded
Wow Hydrate X Powerleague
A collaboration between the sports drinks brand Wow Hydrate and Powerleague.
01
The Challenge
Two brands needed a single piece of content that served both partners equally, balancing product visibility with the raw energy of grassroots football.
02
The Objective
Deliver a high-energy collaboration film that positions Wow Hydrate at the heart of the game while showcasing the Powerleague experience.
03
The Strategy
We shot fast-paced, floodlit five-a-side action and wove the product in naturally around the moments of play, keeping both brands front and centre without breaking the flow.
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