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Wow Hydrate X Powerleague

A collaboration between the sports drinks brand Wow Hydrate and Powerleague.

01

The Challenge

Two brands needed a single piece of content that served both partners equally, balancing product visibility with the raw energy of grassroots football.

02

The Objective

Deliver a high-energy collaboration film that positions Wow Hydrate at the heart of the game while showcasing the Powerleague experience.

03

The Strategy

We shot fast-paced, floodlit five-a-side action and wove the product in naturally around the moments of play, keeping both brands front and centre without breaking the flow.

04

The Production