Branded

Wow Hydrate X Powerleague

A collaboration between the sports drinks brand Wow Hydrate and Powerleague.

The Challenge

Two brands needed a single piece of content that served both partners equally, balancing product visibility with the raw energy of grassroots football.

The Objective

Deliver a high-energy collaboration film that positions Wow Hydrate at the heart of the game while showcasing the Powerleague experience.

The Strategy

We shot fast-paced, floodlit five-a-side action and wove the product in naturally around the moments of play, keeping both brands front and centre without breaking the flow.

The Production

The Outcome

One shoot served two partners equally — a single asset both brands could lead with, giving each full value from the collaboration without diluting the other.